It’s already a full-time job being a producer and managing the daily activities and issues within your farming operation, much less contending with changes in market conditions. Most producers simply don’t have the dedicated time to focus on a key driver of profitability: marketing.
Ditch the decisions based on ‘coffee-talk’ at your local hub. Learn the importance of marketing proactively vs. reactively. KCoe’s ag risk and marketing advisors provide recommendations for establishing a plan, team, tools, and execution strategy to recognize and capture industry opportunities.
Understanding how to use the tools available can grant you the freedom to make smarter long-term decisions.